October 21, 2014

logo for melissa johnston photography!

i really like working in lots of different mediums... i like to switch between gouache, watercolor, ink, acrylic, pencil, and charcoal... i think it prevents me from getting bored with one look, and exercises my brain to switch between how each medium works. each one is so different, requiring a different touch and method for creating light and shadows. for instance, the mountain range on melissa's logo was created by painting a strong line first, rinsing my brush from all color, then taking my water-filled brush to the line and washing it downward. i love the way watercolor works, it's so soft and free...

...and that was perfect fit for melissa johnston's logo! she wanted her logo to be romantic without being too girly, and with the help of her desired color palette, watercolor always has a way of looking romantic. like all logos, i couldn't have created this look without her inspiration! branding is always a collaboration for me, and i absolutely loved working with melissa! also... her work is gorgeous and oh-so-lovely... take a little walk through her gallery here! you won't be disappointed. :)

so much thanks to melissa, she was such a dream to work with!!

hope you're all having a lovely morning... and do something you love today. whether that's painting, snapping photos, taking long walks, or just sitting at a cafe sipping your latte... savor it. :)



  1. I'm completely obsessed with this! Just stellar work, as always. :)

  2. So beautiful, Ashley! This reminds me of my trip to Alaska. :)

    1. oh i love that!! i've never been to alaska, but there's something so dreamy about that visual! xo!! :)