October 8, 2012

rough sketch: the new look

since i'm launching the new design today, i thought i would chat a little bit about it in place of the normal 'rough sketch' monday post [but it will be back next week... with another super cool artist!].

keep checking back for new prints + products in the new shop!

q. // when did you start designing it + what prompted you to start?

[ a ] the new look has been a long time coming, but it was really in the last month that i started brainstorming + planning it out. i felt like the old site wasn't representing me + my designs well, it wasn't cohesive. i think the "aha!" moment was when i got an email from someone asking if i could design something like 'so-and-so' [a well known designer]... i felt a little deflated, but it made me realize that i don't want to do what this or that person is doing, but have a look that's unique + true to my aesthetic... so i hope to do that now with the redesign. :)

q. // what inspires you + where do you find it?

[ a ] i'm drawn to clean looks + minimal color palettes, but also stuff that looks a little imperfect - pencil or ink sketches + watercolor strokes outside the lines. i glean inspiration from a wide range of things - walking in nature, fashion magazines + documentaries, interior design books, other artists, good music, + having a latte in hand.

q. // when you're not designing, what's your favorite thing to do?

[ a ] i love having coffee or meals with friends + family, reading the Bible, traveling, + spending time with my handsome husband + adorable bunny.

fill in the blank:
i have a penchant for... coffee, france, christmas, pinterest.

ashley :)

No comments:

Post a Comment